1. Race to the Bottom
Prices continue to fall as sellers attempt to gain sales. This only ends when all the sellers are willing to go no lower. But by then, the damage is done to your brand all because of their self-serving tactics.
2. Unauthorised Resellers
You may have never supplied a company with your products yet there they are competing for sales for your product on Amazon. This comes from sellers buying your products from retails stores when on offer and then reselling them on Amazon. These are the sellers you have to get rid of as they provide no value whatsoever and can damage your brand image.
3. Negative Reviews
In the situation where your product receives a negative review on Amazon, who is replying to these concerned customers...? Because everyone of your sellers could do this but are choosing not to.
4. Discounted Pricing
Linked to the other pricing problems, you may have RRP's that are being ignored and resellers continuing to discount prices to gain market share. Again, this price erosion can cause long lasting damage to your brand that your current sellers don't care about.
5. Complaints from Brick & Mortar Stores
Your independent, high street retailers will be contacting you asking why prices are so low on Amazon, something they simply can not compete with. Again, this comes from resellers not caring about your brand as a whole.
Working with ThrivePlaces, you can eradicate these problems from your brand on Amazon.
About ThrivePlaces
ThrivePlaces are Amazon Marketplace Specialists who help brands grow their sales through the platform. Unlike typical marketing agencies and consulting firms who can charge thousands for their work, we simply earn our income through reselling your products - this ensures that our interests are 100% aligned with yours.
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